11 Game-Changing Deodorants To Know (2025)

11 Game-Changing Deodorants To Know (1)

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In recent years, a few elite operators have achieved the double of creating deodorants that not only perform, but that go easier on our bodies and sometimes the environment too. So here they are – the deodorants that are good for you and everyone around you.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Protection Deodorant Bergamot & Sea Fennel, £10 | Horace

Amid concerns about the impact on our health of aluminium in deodorants, you might want to play it safe. If so, Horace is the brand to know for aluminium-free options. It’s got four, including extra-fresh Eucalyptus & Sage, and they’re also alcohol free, which should mean no white marks at the end of the day either.

Visit Horace.com

Herbal Deodorant Roll-On, £27 | Aesop

Aesop is the Aussie brand with the brown bottles you probably saw in the bathroom of the last good restaurant you went to. Its original deodorant comes in roll-on and spray forms, as does its Herbal alternative featuring sage leaf and a wasabi extract that should have you looking lively first thing in the morning. Aesop

Visit Aesop.com

The Starter Kit, £25 (was £32) | AKT

A decade ago, West End performers Ed Currie and Andy Coxon just couldn’t find a weapons-grade natural deodorant to keep them smelling sweet on stage. So they spent three years creating Akt. It’s a grainy balm that comes in an array of contemporary scents – and the only aluminium here is in the plastic-free tube it calls home.

Visit AktLondon.com

Sport Deodorant, £25 | Bamford

Peppermint, eucalyptus and tea tree make Bamford’s Sport deodorant uniquely refreshing. Though it goes on as a light mist, this one’s a hard worker – its ingredients have also been chosen to give it antibacterial, antiseptic and anti-inflammatory qualities.

Visit Bamford.com

Body Fuel Antiperspirant & Deodorant, £24 | Kiehl's

With its classic Body Fuel, Kiehl’s rolls an antiperspirant and a deodorant into one. Caffeine, vitamin C and zinc give it a special energy – it promises to keep you in a fit state to meet your public for 48 hours at a time.

Visit Kiehls.co.uk

Bergamot Deodorant, £22 | Malin + Goetz

The kings of clean living at Malin & Goetz offer a couple of deodorants that are as gently effective as everything else they do. We like Bergamot for the citrusy memories it conjures of Italian summers past.

Visit Malin&Goetz.co.uk

Wide Eyed Starter Pack, £15 | Fussy

This is your homegrown alternative to Malin & Goetz. Brit brand Fussy also uses probiotic enzymes to neutralise the bacteria that make us smell. Its subscription plans don’t just enable it to send you plastic-free refills – they’ll save you from ever overpaying for emergency alternatives in the corner shop again.

Visit GetFussy.com

Natural Deodorant, £38 | Patrick's Products

Patricks changed the game in 2021 when it launched ND1. Thanks to a little-known active named Niodor, the world finally had a natural deodorant that performed like an unnatural one. ND1 still impresses today.

Visit PatricksProducts.co.uk

Deodorant Refill, £12 | Proverb Skin

Luke Sherriff was playing rugby for Harlequins when he first realised the deodorant market was ripe for disruption. With partner Kirstie, he created Proverb – a range of refillable natural deos that runs from Sensitive & Unfragranced up to ‘max strength’ Blood Orange & Pepper.

Visit ProverbSkin.com

Deodorant, £35 | Rollr

Rollr calls itself an ‘anti-odourant’ and ‘de-perspirant’. It uses pre and probiotics to stop odour, while reducing sweat naturally – by tightening pores, not blocking them. To minimise waste, it’s a roll-on that arrives as a sachet. Pour it into one of its ‘gemstone’ vessels, add water and you’re good to go.

Visit Rollr.co.uk

Deodorant, £20 | Salt & Stone

For a long time, natural deodorants that actually work were few and far between. The first we ever discovered was Salt & Stone, and it remains a stalwart today. Try the extra-strength Santal & Vetiver if you’re not sure.

Visit Salt&Stone.com

All products on this page have been selected by our editorial team, however we may make commission on some products.

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11 Game-Changing Deodorants To Know (2025)
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